As more and more people are shopping online, many e-commerce platforms are working on making the experience seamless for their customers. With a lot more focus on this very aspect of buying products, American tech giant Amazon announced that it is introducing an interactive mobile experience to allow customers to try on their shoes virtually for iOS users in the US. 

'Virtual Try-On for Shoes' provides customers a convenient way to visualise how a pair of shoes will look on themselves, creating more immersive experiences while shopping for fashion online.

"We are excited to introduce 'Virtual Try-On for Shoes,' so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are," Muge Erdirik Dogan, president of Amazon Fashion, said in a statement.