Online delivery platform Swiggy on Friday announced the "Swiggy Launchpad" initiative with a 0 per cent commission for the first month for new restaurant partners across the country who want to experience and grow their business with online food delivery. The new initiative by Swiggy is to encourage restaurants that are new to the company to recognise online delivery as an incremental channel to kickstart their growth, according to the company.

"With 0 per cent commission for the first one month of their operations, we hope more restaurants, cloud kitchens, and other food entrepreneurs feel confident about online food delivery and take the plunge. We look forward to welcoming many new partners", Rohit Kapoor, CEO of Food Marketplace, Swiggy, said in a statement.