"I am coming forth to support the independent film process where we can share important stories that need to be told -- global stories that will resonate with international audiences.
Our collaboration with Brillstein is an important step in that direction, to ensure we have the best resources from the west to engage a wider audience," Ajay said here. "At one end, traditional films continue to entertain and make business sense.
At the other, there is a resounding presence of some new forms and voices making a mark in this ever expanding medium. I am keen to be a part of that growth, that change," he added.
Shivalaya has greenlit its first film, 'Parched', described as centering on the bitter-sweet journey of women in the parched rural landscape of India. It was written and is to be directed by Leena Yadav of Amitabh Bachchan and Ben Kingsley-starrer 'Teen Patti' fame.
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Photos: Vaani Kapoor, Kriti Sanon, Dia Mirza sizzle on the ramp