ALTBalaji goes the old way, puts Ragini MMS Returns hoardings on auto-rickshaws with racy lines

Oct 25, 2017, 23:08 IST | mid-day online correspondent

Makers of 'Ragini MMS Returns' are leaving no stone unturned to promote their upcoming 'horrex' digital show. ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India. Racy lines like "Ragini ka Naya MMS Dekha Kya?" can now be seen on the back of 20,000 auto-rickshaws across Mumbai, Delhi, Indore, Bhopal, Lucknow, Gwalior, Kanpur, Chennai, Agra, Bangalore, and Pune.

First look, teasers, and trailers have already piqued audience's curiosity across various online and offline platforms and the auto-rickshaw branding activity will further add to 'Ragini MMS Returns' rage. This strategy is planned, keeping in mind the high usage of internet across the Western and Northern belt of India.

'Ragini MMS Returns' redefines boldness and sensuality all over again with actors like Riya Sen, Karishma Sharma, Nishant Malkani and Siddharth Gupta in the lead. The show explores Ragini's life, which is entangled beyond understanding, into the deadly cocktail of horror and sensuous chaos.

'Ragini MMS Returns' streams exclusively on ALTBalaji.

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