New York: The cover of the January-edition of Fortune magazine features Amazon's CEO Jeff Besos as Hindu god Vishnu.
Indian communities in US are angry over "trivialisation of their deity".
The edition features a story on Besos' expansion in India, titled 'Amazon invades India'.
The cover of the magazine got social media Twitter busy with people lambasting the magazine in strong words.
Fortune Editor-In-Chief Alan Murray apologised instantly and said, "Apologies to those offended.
Inappropriate usage of Hinduism concepts and symbols for pushing selfish agenda or mercantile greed was not okay."