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Auto Expo 2016: Nissan ropes in John Abraham as brand ambassador

Greater Noida: Japanese auto major Nissan has roped in Bollywood actor John Abraham as brand ambassador for its standout models to be launched in India including sportscar GT-R and Hybrid SUV X-Trail.

GT-R and X-Trail will soon be on sale in the country. "The partnership with John Abraham is timed with Nissan's plans for further growth as the Japanese carmaker looks to expand its product range in India," said Nissan which announced its association with Abraham here today at Auto Expo 2016.

John Abraham at the Auto Expo
John Abraham at the Auto Expo

Commenting on the development, Nissan India Operations President Guillaume Sicard said: "We are really excited about John Abraham joining the Nissan team. He will help ignite interest in the Nissan brand and the special models in our portfolio. John is a perfect fit with our plan to bring the best and latest of Nissan’s global line-up to India"

John Abraham said, "I am thrilled to be joining Nissan at such an exciting time for the company in India and look forward to the journey ahead.”

Nissan India, which is aiming to corner 5 per cent of the car market here by 2020, had yesterday announced expansion of its product-line with two more models this year - an electric hybrid crossover model of its popular SUV the X-Trail and sportscar GT-R.

The electric crossover hybrid X-Trail will be the first fully electric SUV in the country.

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