The Brihanmumbai Municipal Corporation (BMC) may have given the city’s ganpati mandals permission for putting up banners within 100 metres of the pandals and specified that these can only be sponsorship banners -- but many tech-savvy organisers have moved beyond just banners and hoardings. Many organisers this year have decided to publicise their events on social networks -- putting up posts on Facebook and tweeting information.
Tweets from Mumbaicha Raja or Chinchpoklicha Chintamani may just be a common thing this year, as the members of the mandals will focus on heavy publicity through this medium. Another reason for taking to the social media, say organisers, is the BMC’s clampdown on the number of banners one can put up.
Earlier, even small mandals had more than 50 banners displaying the location of the pandal and the decoration of the pandal. But this year, with BMC’s order, this is going to be affected. The banners were an important source of publicity and with a restriction coming in, there are fewer chances of people coming to
Speaking to SUNDAY MiD DAY, secretary of Lalbaug Sarvajanik Utsav Mandal, Swapnil Parab, said, “The BMC has restricted us with this decision, as our reach will be only to handful of people. Of course, people who live close by are our funders and they come for the darshan, but we cannot attract more people by displaying our decoration banners.
Hence we opted to campaign on social media so that there are more people coming in this year.” A spokesperson for Chichpoklicha Chintamani Ganesh Mandal, Praneel Panchal, said, “Social media is a very good option as millions are on Facebook and Twitter and it’s best if we can reach them through a push notification. We had started our Facebook page last year but this year we will re-design the page in a nicer way as this will be the only option to attract people from various localities.”