it wouldn’t be wrong to say that we are more fashion conscious now than ever before. In India, it is Bollywood that sets the most impressive sartorial trends.

Indian designers’ maverick approach may be finding more takers now, but when it comes to the business of fashion, nothing sells like Bollywood. This influence is more prominent when it comes to Indian ethnic/festive wear.

Undoubtedly, an ensemble sported by a celebrity in a film has a wider reach than online portals that stock designer wear or street markets.

Who can forget the salwars made popular by Rani Mukerji’s character in Bunty Aur Babli? Or the chequered saris Deepika Padukone wore in Chennai Express? With Diwali around the corner, we take you through some recent instances where Bollywood actresses’ onscreen attires spawned ranges of festive wear (read: saris/salwars/lehengas).

Arjun Kapoor (left) and Alia Bhatt in 2 States
Arjun Kapoor (left) and Alia Bhatt in 2 States

Alia Bhatt
Film: 2 States
Lowdown: Not only did 2 States do well, but also a lot of portals made money by cashing in on a range of saris inspired by those worn by Alia Bhatt’s character in the movie. From the bright yellow sari with a double zari border in hues of pink and blue to the green sari with a chequered blouse, the sari collection inspired by the film has been a big hit.

Alia Bhatt in Humpty Sharma Ki Dulhania
Alia Bhatt in Humpty Sharma Ki Dulhania

Film: Humpty Sharma Ki Dulhania
Lowdown: Given that the film dwells on the lead actress’s desire to own a Kareena Kapoor lehenga, it should not be a surprise that post this film’s release, many versions of this famed red lehenga made their way on to fashion portals. Alia’s status as a youth icon is also said to have boosted sales.

Kareena Kapoor
Film: Singham Returns
Lowdown: The skirts that Kareena wears in this film are not ornate, but they fall under the ethnic chic category. Those who don’t want to go OTT with their bling this Diwali can choose similar skirts from the retail market.

Parineeti Chopra (left) and Aditya Roy Kapur in Daawat-e-Ishq
Parineeti Chopra (left) and Aditya Roy Kapur in Daawat-e-Ishq

Parineeti Chopra
Film: Daawat-e-Ishq
Lowdown: This Parineeti Chopra and Aditya Roy Kapur-starrer had food as its backdrop, but the clothing didn’t disappoint either, at least if the response to Parineeti’s salwar kameezes and her anarkalis was anything to go by. The spunky actress’s long anarkalis have been lapped up by fans with the same enthusiasm that she displayed while devouring kebabs as part of the film’s promotions.