'Breastaurants' with 'view' booming in struggling US dining industry
Twin peaks, which is one of the so-called breastaurants, has an image of two pointy, snow-capped mountains promising ‘scenic views’ as the logo.
Twin Peaks owner Randy DeWitt downplayed all of that and insisted that the appeal of the restaurant goes beyond the obvious. Hearty meals and a focus on making customers feel special, he said, are what really keeps the customer coming back.
“We believe in feeding the ego before feeding the stomach,” the Daily Mail quoted Dewitt as saying.
The website of the mountain lodge-themed restaurant states: “Twin Peaks is about you, cause you’re the man!”
These small chains operated in the tradition of Hooters, which had pioneered the concept in the 1980s but had struggled in recent years to stay fresh.
Instead of relying on lust alone, the new crop of restaurants is growing by offering new themes like rustic lodges and Celtic pubs and varied menus and pot roast and shepherd’s pie instead of just burgers and wings.
In other words, they are hoping that maybe people really are coming in for the food.