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Bullett Raja partners with technology powerhouse Sansui

Bullett Raja, starring Saif Ali Khan and Sonakshi Sinha has partnered with consumer durables brand -- Sansui. Fox Star Studios’ action entertainer is directed by Tigmanshu Dhulia.

Photos: Saif, Sonakshi at the launch of 'Bullett Raja' graphic novel

From left: Sonakshi Sinha, Saif Ali Khan and Anirudh Dhoot, director,  Sansui
From left: Sonakshi Sinha, Saif Ali Khan and Anirudh Dhoot, director, Sansui

The announcement of the partnership was made at an event in Mumbai hosted by Sansui and Fox Star Studios’. Anirudh Dhoot, director, Sansui unveiled the Sansui-Bullett Raja co-branded TVC along with Saif and Sonakshi.

Neeraj Vora
Neeraj Vora

Speaking on the association, Anirudh Dhoot, director, Sansui says, “We are happy to be associated with Bullett Raja as its technology partner. Both Sansui and Bullett Raja share a common brand positioning of being a ‘complete entertainer’.

Vijay Singh, CEO, Fox Star Studios Pvt Ltd
Vijay Singh, CEO, Fox Star Studios Pvt Ltd

This association is even more special since Saif Ali Khan is Sansui’s brand ambassador in India and we are glad to support a film that he is associated with.”

Arun Pal, chief marketing officer, Sansui
Arun Pal, chief marketing officer, Sansui

Arun Pal, chief marketing officer, Sansui further added, “Its great to be associated with highly entertaining projects like the film Bullett Raja. Sansui believes in providing the latest in technological innovations and this was a perfect platform for the brand to showcase its technologically advanced Brush Metal LED TV range. We are confident that this association will be mutually beneficial for both. The Sansui family wishes the film great success.”

Brand ambassador Saif Ali Khan said, “I am associated with Sansui since the last three years. I truly believe that Sansui has superior and technologically advanced products with great aesthetic values. So while we were brainstorming on which brand should we have on board as our technology partner; Sansui was the obvious choice. I thank Anirudh Dhoot and the entire Sansui family for their constant support.”

The evening was a glittering affair as Saif and Sonakshi entertained the audiences with their impromptu acts. The audiences were also introduced to highly entertaining and exciting dialogues from the film that kept them glued to their seats.

Javed Jaffrey, Mukesh Rishi, Manoj Joshi, Ranjeet, Anil Sharma and Talat Aziz were also present at the event.

Bullett Raja releases on November 29 

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