With an intention to provide a platform to amateur and professional filmmakers, the India Film Project (IFP) has thrown open its doors for registrations. The event that gives an opportunity to take up the challenge of helming a film within 48 hours, will be accepting registrations till September 14.
“IFP is a strategic endeavour to bring international standards of filmmaking across all production platforms and showcase the love for filmmaking to a large number of audiences online. IFP this year, will be a feast for the eyes and ears of the connoisseurs of cinema,” says Ritam Bhatnagar, the founding director of India Film Project.
On September 20, the event will begin with participating teams getting a common theme and genre. Next, the teams will get 48 hours to script, shoot, edit and submit the film by September 22, 8 pm. Apart from the filmmaking competition, the event will also feature a five-day online film festival, workshops by eminent filmmakers and technicians, film marketing panel discussions, cinema exhibitions and much more.
The event that started in 2011, as the Ahmedabad Film Project, witnessed participation from over 600 candidates from across India, where 86 films were made on the theme, Small Things in Life. In 2012, it had over 1,500 participants, who created more than 120 films of five to eight minutes duration on the theme, Ingredients Of Good Living.
“In our second edition, when we were called Ahmedabad Film Project, we received inquiries from countries like Nepal and Sri Lanka for participation as well. Soon, we realised that our reach was increasing across borders and hence, we made efforts to attract more participation from India and neighbouring countries and re-branded ourselves from Ahmedabad Film Project to India Film Project,” informs Bhatnagar.
The 2013 edition will see IFP going online and international. This means participants can now shoot a film in their own city within 48 hours and upload it online, removing the hurdle of having to travel to Ahmedabad to shoot the film. “Also, by going international, a larger pool of participants from different countries will participate. Films will be made simultaneously across two days on a common theme, offering better production quality from several cities and will cover different locations with diverse languages and lifestyles,” explains the 24-year-old organiser.
Participants will also be able to watch the opening ceremony, closing ceremony and the nine-day event live on the IFP website. “This is the first time that any event is going to be webcast to participants for nine days, as each activity will be uploaded live on the web for viewers. The webcast will also be open to non-participants on the website during the event days,” Bhatnagar mentioned, excitedly.
Previously, film personalities like Shoojit Sircar, Vikramaditya Motwane, Sanjay Gadhvi, Rajesh Mapuskar and film critic Komal Nahta have served as the members of the jury. This year, the panel will include Tigmanshu Dhulia and Nikhil Advani. The winning films made at IFP are also sent to various film festivals across the globe.
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A Mixed bag
“High participation emerges from colleges, schools and corporates. We are also looking forward to promoting participation among households. Usually, we receive 15-20% participation from households where families, a group of housewives, or cousins participate. This year, we expect the number to reach 30% and above.”
— Ritam Bhatnagar