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Celebrate with gold

Akshaya Tritiya a harbinger of happiness and prosperity has also become synonymous with the purchase of gold. Rounding up on major jewellery brands of the city, there seem to be several kinds of designs that jewellers have got lined up for the Punekar.


People have buying gold especially after the latest slash of prices. Pic/Krunal Gosavi.

Sandeep Kulhalli, Vice President of Tanishq, shares, “Investment in gold has proved as the best hedge against inflation. It is an age old tradition to buy gold during Akshay Tritiya and attain everlasting prosperity and we have created a well-rounded awareness campaign to reinforce this tradition across the country.”


Traditional necklace from PNG Jewellers

He further adds, “We understand the emotion and sentiment linked with gold and Akshaya Tritiya and it is our aim to provide an opportunity for our consumers to own exclusive jewellery at better rates along with a free gold coin on every jewellery purchase.” They sweeten the deal by knocking off up to 15% discount in case of a purchase of single diamond jewellery worth Rs 2 lakhs and above.

There is something in the offing at PN Gadgil and Sons, too. “We have come up with new Warli Painting collection which is in a lot of demand. There are earrings, pendants and necklaces in this collection. Also, regular choice of gold chains are bought on that day and traditional jewellery, however, is an all-time favourite of many”, said Abhay Gadgil, a partner at the store.

Gautam Ghanasingh, a jewellery designer from Ghanasingh’s Be True spoke of how this summer, the trend of contemporary jewellery is catching on tremendously. He avers that the Indo-German designs are used a lot and pearls, diamonds, plus copper pearls are in fashion. The fusion themed jewellery offers flexibility by being ideal for both casual as well as office purposes.

For those looking to mark this auspicious occasion differently, one could opt for Titan Nebula’s pure 18-carat gold watches. The festive offer can be availed up to May 19 at all their stores in the city. Nebula is also offering its customers a free 22kt two-gram gold coin with every purchase. Also, one can pocket a free Tanishq pendant on the purchase of any watch from the silver, gold and steel collections from the range.

Why is it an Auspicious Day to Buy Gold?

Akshaya Tritiya, the third day of the new moon of Vaishakh month (April-May), is considered as one of the four most auspicious days of the Vedic calendar. On this day the sun and the moon are simultaneously at their peak of brightness. This year Akshaya Tritiya falls on May 13.

It is also the birthday of Parshurama (an incarnation of Vishnu) and marks the beginning of the Golden Age. 'Akshaya' meaning the never diminishing stands for eternal prosperity for any new venture or investment made on this day. Gold and gold jewellery bought and worn on this day signify the never diminishing good fortune.

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