Delhi-based designer duo Shivan and Narresh have launched a product that they call a mastectomy blouse and have tied up with NGOs Passage and CanSupport to reach out to cancer survivors
Losing his father to cancer and witnessing the physical and psychological pain he went through made Delhi-based swimwear designer Narresh Kukreja (one half of the design label Shivan and Narresh) more sensitised towards the deadly disease.
Shivan (extreme left) and Narresh with Manisha Koirala (in white) and Amruda Nair of Sahachari Foundation, launching the blouse
ADVERTISEMENT
The seed that was sown then, germinated into something bigger when he brainstormed with his design partner Shivan Bhatiya on how could they create something that benefits people suffering with cancer.
“Since we are swimwear designers, we thought of creating a bikini or a swimming costume which can be worn by women who have gone through mastectomy. But we wanted to have a wider reach; we realised that we won’t be able to do that with a costume, hence the mastectomy blouse,” explained Narresh.
Designs of the blouse for women who have lost a breast to cancer
Giving shape to their idea, Shivan and Narresh created the blouse and made it available at their stores in Mumbai and Delhi. “Since that was designer wear, it was expensive.
It worked well with wealthy people, but the idea was to reach out to women, who might not be able to afford a Rs 15,000 blouse,” shares the designer, adding, “So, we started reworking on it, trying to get the cost down.”
Finally, the duo first tied up with Mumbai-based organisation Passages and supplied them with 50 blouses and now with Sahachari Foundation to donate 150 blouses to Delhi-based CanSupport and the Women’s Cancer Initiative Tata Memorial Hospital in Mumbai.
“We have pledged to donate 150 blouses to them. Some we have already donated, the rest we will deliver by March end,” said Narresh, pointing at their aim of reaching as many people as possible.
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
