Copenhagen: A travel company is calling for Danes to have sex and lots of it in a tongue-in-cheek advertisement aimed at tackling the country’s low birth rate.

The ad by Spies Rejser travel encourages Danish couples to go on vacation, where they are more likely to have sex and conceive a baby, thus doing their part to save their country from the brink of geriatric destruction.

'Do it for Denmark' ad wants couples to have more sex
Representational picture

The ad goes on to explain how Danes have more sex when they are on vacation than they do in their everyday lives — 46 per cent, to be exact, and that 10 per cent of all Danish children are conceived on holiday.

The ad ends with, “Book your holiday with our ovulation discount. Get it on. And prove you conceived a child to win a three-year supply of baby stuff and a child-friendly holiday.

Do it for Denmark.” Jan Vendelbo, the managing director of Spies, said they wanted to make reproducing “even more fun” by offering discounts on city breaks “to help with population growth”.