Ekta goes risque

Will create bold content with new production house.

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According to Ekta, the move will solve the problem of looking at grey issues without risking her established brands Balaji Telefilms and Balaji Motion Pictures. Ekta's team intends to experiment with and create content that does not match the image of these production houses. Releasing the new content through these brands would be risking audience's complete rejection of the brands. That's where Alt Entertainment comes in. The new house will also have an Internet division to connect with its viewers.

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