"Today, every film does Rs.100 crore business... even a film which earns Rs.95 crore, joins the Rs.100 crore club business," Ekta told reporters here Saturday.
"So now it's time to create a new trend. 'Shootout at Wadala' is unique and I hope it makes Rs.200 crore club. Is there any club of that, should we start one?"
She was here for the live trailer launch of the crime thriller, a dramatised version of Mumbai police's first registered shootout in which gangster Manya Surve was gunned down in 1982 at Wadala, at the the Great India Place Mall here.
Ekta is quite confident about her film.
"I have made a film and the film is based on a book, so if the book is doing great, then why should I be scared? I think one should remain true to their heart, rest will fall into place," she said.
"I think actors have been brave to play the roles and the director has been brave enough to make the film. Also, I think I am in a brave position now to given such films," added the filmmaker who dared to make "The Dirty Picture", an unofficial biopic on southern sex icon "Silk Smitha".
Directed by Sanjay Gupta, the crime thriller is set for a May 1 release and features John Abraham, Kangna Ranaut, Tusshar Kapoor and Sonu Sood.
The film, a prequel to 2007 film "Shootout at Lokhandwala", is based on the book "Dongri To Dubai" written by Hussain Zaidi.
It is the story of gangsters like Sabir Ibrahim, Manya Surve and Dawood Ibrahim and Ekta has given the same name to the characters of the movies.
Photos: Shraddha Kapoor, Kim Sharma at 'Haseena Parkar' screening
Mumbai to Goa train: First look at the glass-top Vistadome coach
Shuttler Ashwini Ponnappa keeps it short and sexy on social media
Photos: Narendra Modi, others at Marshal Arjan Singh's funeral
Photos: Sussanne Khan and Nimrat Kaur spotted at a spa in Juhu