He is confident that the audience will be entertained with the movie to the "hilt". Slated for release on June 28, the film also stars Vidya Balan.
"The space of the film is very different. It is very unique as far as my films go. I think it's a huge game changer as far as cinema in general goes," Emraan said here on the movie's set while shooting for one of its songs.
"The way we have seen comedies... 'Ghanchakkar' is going to change that around and it is going to entertain you to the hilt," added the actor, once stereotyped as "Bollywood's serial kisser".
He promises the audience will be "rolling on the floor laughing" while watching it.
Emraan plays a Maharashtrian in the movie, while Vidya plays his loud Punjabi housewife.