If everything goes as per plans then iconic trains like Rajdhani, Shatabdi, August Kranti and Duronto would be sporting advertisements and generating revenue for the Western Railway (WR). The decision to allow advertisements on these trains was taken by the railway authorities recently.
Officials said the four trains were removed form the list of premier trains so that they could sport advertisements. For instance, WR is expected to make Rs 28 lakh in six months from Incredible India advertisements on Shatabdi.
A senior official said, “These trains are termed as prestigious and have an iconic status. Secondly, these trains weren’t getting advertisements as per our choice. We recently received a proposal for pasting vinyl wrapping bearing advertisements for these trains,” said an official from WR.
It has been learnt that within a month’s time, Shatabdi would be sporting vinyl wraps embossed with advertisements. The cost per rake for six months was set at Rs 32,000. Apart from being cost-effective, vinyl wrapping are durable and give trains a glossy look.
The company that wishes to book Shatabdi for the next three years wants to advertise Incredible India, an initiative by the Ministry of Tourism. “We are happy that we have got an ad that will only enhance the look to the train. The company wants to block the rakes for the next three years, and we will finalise the deal it soon,” an official said.
Though the company pitched for Shatabdi and Rajdhani, railway officials accepted the proposal only for Shatabdi. Chances are that Rajdhani and other premier trains would also be up for garbs soon.
WR chief PRO Sharat chandrayan said, “The deal is its final stage and soon the train would be given to the advertiser for six months on experimental basis.”