As the male grooming industry grows bigger than ever in India, experts talk about change in attitudes and factors that guys should look out for to make heads turn for all the right reasons
The Indian man is investing more time and money in shaping his hair, filing his cuticles and getting rid of body odour than ever before, according to a report by AC Nielson. This report states that India's male grooming market is poised to hit Rs 5,000 crore this year. And the number certainly carries weight according to experts from the industry.
According to Truefit and Hill's international barber Genovel Rusu, James Bond is the most impeccably groomed Hollywood character. Pic/AFP
Celebrity stylist Nitasha Gaurav, who has styled the likes of Arjun Kapoor and Ranveer Singh, points out the way things have changed. "Earlier, men dressed conservatively and were not much into personal care but that has changed dramatically now. There is also an evident proliferation of beauty salons targeting men all over Mumbai," she says.
In an egg-chicken riddle fashion, availability too has led to interest and now, according to Gaurav, male grooming here is almost comparable to women's grooming as a market. Celebrity stylist Shiraz Siddique says that he most significantly sees the difference when he passes his alma mater, Jai Hind College in Churchgate. "I graduated in 1995; at the time we were hardly aware of fashion and grooming. Now, I see the college kids so impeccably groomed. From their bags to hair, everything has a touch of thought," he says.
Gaurav, however, points out that good grooming is not fussing too much about appearance but a regular doable regimen involving hair cuts, pedicures and such.
George Clooney is unequivocally accepted as well groomed by stylists. Pic/AFP
Her opinion finds echo in Truefitt & Hill's international barber, Genovel Rusu, who warns that when going for grooming options, one should always look for quality and for places which can suit different standards.
Flow, don't sway
The other problem people make, according to Rusu, is to not consult professional barbers or hairdressers. "They get confused between consultation and information, getting swayed by sales people and advertising gimmicks," he shares.
A man gets a shave at a popular city salon
Siddique adds that finally grooming is a thing that is personal and should be that way. "One should get groomed the way one is comfortable. Even cheaper brands make really good and comfortable clothes now and if you exercise a bit and are fit you look good even in jeans and a T-shirt," he signs off.
Grooming mantras for guys
> Get regular trims to maintain a look.
> Don't use hair products excessively.
> Don't get fixated on one hairstyle and retain it for decades even when it doesn't suit a changed body/face shape and age.
> Avoid using too much of wet styling products; if at all, use a good quality gel.
Shiraz Siddique, Genovel Rusu and Nitasha Gaurav
> Use a deodorant regularly and frequently.
> Don't use strong fragrances.
> Always use an antiperspirant deodorant.
> Clean, ironed and well-fitted are the important words.
> Clothes should be occasion, body and age appropriate.
> Tight clothes don't always suit muscular men.
> A fitness regime is mandatory.
> Eat a wholesome, balanced diet.
> For fresh breath, brush teeth twice, especially after eating a strongly flavoured meal.
> At least keep your nails clipped and clean, if not regularly manicured and pedicured.
> Keep armpits, nose and ear hair trimmed.
> Shaving foam is not good for skin and makes it very dry.
> Aftershave should be selected on the basis of dry and oily skin.
> Aftershave splash is good for oily skin and a balm for dry skin.
A bearded affair
> A brand for beard and moustache care is called Can You Handlebar? This brand with a whole range of products had surprised even barber and trainer, Jay Kishen Pawar, who says beard care was never a part of Indian fashion.
Jay Kishen Pawar
> Another bit of suprise for him was the growing demand for the chest-length beard and clean shaven head.