Sunday evening witnessed the launch of Lenovo's new Yoga Tablet 2 Pro in association with Entourage, a Jai Hind College initiative.
The entire Marine Drive viewed this launch as the Air India Building lit up in the evening sky. Lenovo and Entourage reached out to Mumbaikars with this light projection that had the message of 'Breaking Free' and do something beyond your imagination.
Students and onlookers gathered to see the the light show at Air India Building
The crowd was mesmerised by the light show that had images of Jai Hind College, Entourage and Lenovo. The winners of the online '2 B Free' Contest were also declared and the winning pictures were displayed at the show.
This is the first time that Lenovo has tied up with a college festival, Entourage. With this 'Breaking Free' campaign, Entourage aims to creates its mark in the college festival circuit. Such an exercise has never conducted by any college in India.
Lenovo launched their new Yoga Tablet 2 Pro in India via this light projection on Air India Building.
The gadget has an unique feature, which is the home screening/projection system. So, what better way to launch this product than by lighting up the city.