The awards this year were held in association with the Event and Entertainment Management Association (EEMA) and supported by Ad Club of Bombay (ACB), Rural Marketing Association of India (RMAI) and the India Convention Promotion Bureau (ICPB).
Jagran solutions won two Gold WOWs across categories; a Gold for the Red Bull Speed Street Campaign in the category of ‘On-ground Promotion of the Year for Brand Awareness’; a Gold for the Dabur Odomos Campaign in the category of ‘Small budget Promotion of the Year’; and a Shortlist for Red Bull Speed Street Campaign in the category of ‘Sport Property of the Year’. Pawan Bansal, COO, Jagran Solutions said, “WOW Awards is a great platform to showcase excellence in the business of events and experiential marketing. It’s satisfying that we won against the best names in the business.”
WOW Awards were awarded to Jagran Solutions ahead of 784 entries, from 244 participatants. This year, the process and categories for the awards included 25 categories. The criterion for the entries were: Concept, Activity, Amplification and Results. The awards function was judged by an esteemed panel of marketing professionals from across industries.