Over 100 million pounds worth of “lingerie let-downs” lie gathering dust under beds and in the bottom of drawers thanks to bad choices made by men, when it comes to purchasing underwear gifts for the women in their lives, according to a new research.
The nationwide study revealed that two-thirds of British women have received lingerie as a present from their partner, with men splashing out an average of 42 pounds per set, the Daily Mail reported.
Yet, one in five women have never worn the gift, and 23 percent said they’d worn it only once.
The poll of 1,600 British women by designer lingerie destination Fox and Rose also found that the underwear women most dread receiving are crotchless underpants, followed by leather lingerie and edible smalls.
Amanda Lorenzani, co-founder of Fox and Rose said: “For many men, lingerie is a confusing and intimidating world, but it’s crucial they make the right choices if they want smiles rather than slaps on Christmas day.”
“Men should ask themselves, is my partner a fashion trendsetter or a classic dresser? What’s her personality type - wild and dominating or demure and dainty? And of course, the all important sneaky peak in her lingerie draw to find out her correct size!” she said.
The study also showed that older doesn’t necessarily mean wiser when it comes to lingerie - 40 percent of women aged 45 to 54 have never worn their gift of lingerie, double the national average.
To help men choose lingerie gifts that really hit the spot, Fox and Rose has launched its free Gentlemen’s Lingerie Lifelines advice site, offering tips on everything from size and style to a glossary of lingerie terms.