Stocking hundreds of brands might be a necessity for shopping portals, but we aren’t fans of browsing and falling for drab collections that often don’t meet the mark, unlike what is promised by the site. However, a site that breaks away from the clutter and delivers products that are as interesting and colourful as its layout is Done by None.
The site might gives one a feel of being owned and run by a stylish 20-year-old but is quite the contrary. Vijay Misra, Amarinder Dhaliwal and Vijesh Sharma started this Gurgaon-based shopping portal — the trio boast of years of experience in the retail and e-commerce sectors. “Our products are for the girl who is full of attitude, she’s special, unique and follows her own mind,” says 55-year-old Misra.
Test drive to happiness
Done by None stocks apparel, bags, footwear, jewellery and doles out tips on how to pair your purchases, smartly. We loved their range of footwear, with a mix of sassy flats and heels. There’s something for everyone and not just 22 to 27-year-olds (their target audience). We ordered a black-and-white abstract printed top and it was delivered to us within two days, with cash on delivery. The quality of our selection was good, with no loose ends, and it looked as good as what it was on display online. Here are The Guide’s top picks:
Log on to www.donebynone.com
Spice is nice
Can’t splurge on the Dolce and Gabbana fruit and vegetable print dresses? Go for this top with a chilly print and keep the temperature high this winter.
For Rs 899
Asymmetry is in
Tops with asymmetrical hems are must-buys this season, this printed number reminds us of our mom’s scarves.
For Rs 1,399
The site might be a bit low on options for accessories with most of them available in Colaba; this swallow and anchor three-finger ring spells vacation fun.
For Rs 399
Stolen from a guy’s wardrobe, we love how these flats make brogues look feminine.
For Rs 1,399
Nude heels spell sophistication and work well with knee-length dresses. Go from boring to fun with this pair that has a neon pink base for that funk in your wardrobe.
For Rs 1,999