“Give me a surface, and I will paint a story”, claims Rashmi Dogra, the owner of Fluke, Versova’s new design space, conspicuous by its vibrant exteriors, on the busy JP Road, which is slowly turning into a hotspot with new restaurants and stores opening on either side of the road, with alarming regularity.
“We have a store in Bandra, but I’ll be shutting that down, soon. This space occupies a prime location,” says Dogra. The store that deals with a range of hand-painted and handcrafted products including home décor items, handbags and statement jewellery pieces, retails items with a strong Indian connect but with an international flavour.
“We discover and innovate products. I experiment with a lot of shapes, so that different artworks can be used on it. People want to spend money on novel ideas. It’s important to surprise people. The intent is to retain the novelty factor but ensure that the aesthetics are right so that it’s not just completely mad, but also has a usability factor,” expresses Dogra, who has no formal training in design or fashion.
“I didn’t attend art or fashion school. I was in the airline industry for 15 years, but was always inclined towards design, so finally nearly three and a half years ago, I started out in a small room with my colours,” she recalls.
With plenty of shades thrown in, Fluke houses objects that instantly appeal to the eyes because of their vibrancy and their kitschy appeal. After a look around the store, we picked out five interesting and chic products that will surely impress you.