The trailer, released online at 1 p.m. Thursday, was viewed by over 2,30,000 views on YouTube within two hours.
"It looks like the movie of the decade is coming... oh tiger; King is back... and that also with a bang," a fan named Ravi posted on the trailer's link.
Shah Rukh plays an army man named Samar in the film. He looks dapper as usual, but it is undoubtedly his loverboy smile that leaves the endearing touch. Add to that Katrina's chic looks and Anushka's bubbly, cheerful and energy-packed demeanour -- the film surely looks inviting, and expects to bring audiences to theatres in huge numbers upon its release Nov 13.
The trailer opens with Shah Rukh dressed in an army man's uniform, riding a bike in the breathtaking landscapes of Ladakh. And Gulzar's deep poetry adds to the beauty of the backdrop.
Scenes of Katrina in floral gowns and Shah Rukh's intense gaze at her on London's streets give the touch of romance, as do his parts with Anushka amid the scenic beauty of Kashmir.
There is drama, love, passion and the trailer hints at a sense of vengeance in Shah Rukh's character, who walks amid random bombings towards the end. It looks like a case of a classic love triangle, but leaves a lot more to guess.
"Jab Tak Hai Jaan" is special for many reasons -- it marks the return of Yash Chopra to direction after seven years after "Veer-Zaara", Shah Rukh's trademark romantic avatar, and it has Gulzar's inimitable poetry, Oscar-winning composer A.R. Rahman's melodies and shots from Kashmir.