Shifting trends of rainwear in Pune

As the rainy season is here one can find a variety of raincoats as well as umbrellas in the market. This year, the trend is vibrant colours, and prints like polka dots and stripes. Gayatri Joshi, housewife, points out, "My son Sarathak is nine years old and every year we buy him a new raincoat as he feels that the old one is out of fashion. This time, he got a blue one that has motorbikes on it as he thinks he is a grown up now and does not want cartoons on his raincoat."

This observation is supported by Umesh Kamble, a salesperson at Ramesh Dyeing — which is one of the oldest shops selling rainwear in the city — who says, "For adults, rainwear that can be worn directly from the top with a cap on it is in demand. The raincoats start from Rs 250 onwards. Maximum sale of kids’ rainwear is when it has Dora or a superhero on it."

Designer Purvi Doshi speaks from the industrial perspective, "Bright colours such as red and orange should be used more in the rainy season as the atmosphere is crummy and dull."

The big and bright umbrellas are also trending nowadays. Small umbrellas that can be kept in the purse are also in demand as they are easy to handle. The price range of umbrellas is from R150 onwards. "Officegoers prefer plain umbrellas and for kids, there is a huge variety but most girls want a Barbie doll or Dora on their umbrella or raincoats and boys want bikes, cars, etc", says Dinesh Sharma, Shree Stores. 



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