Fitness freak, Akshay Kumar (right) on Saturday launched a campaign endorsing a sugar substitute brand.
Akshay Kumar. Pics/Nikesh Gurav
Being health conscious, the actor is known to propagate products and institutes that encourage the idea of fitness.
He was joined by actress Tisca Chopra, who was almost unrecognisable in short hair.
Celebrity chef, Sanjeev Kapoor also attended the campaign launch which was held in collaboration with a non-governmental organisation.