Amit Sadh and Taapsee Pannu
Culture Machine's digital channel Being Indian's latest video features actors Taapsee Pannu and Amit Sadh in an endearing video that celebrates love and affection in all its purity. A good reminder that love breaks through all boundaries, this video celebrates Valentine's Day in its true sense.
While the video begins with Amit and Taapsee questioning the lifespan and longevity of love, it progresses with heartfelt conversations with many couples about the course of their marriage. They open up about how their love has changed over time and still continues to give them a warm feeling within. Celebrating Valentine's Day, this video titled "Aww..." spreads this feeling to us and makes one believe that true love surpasses everything and lasts forever.
Being Indian released a statement – "Valentine's Day every year reminds us to express love to everyone but over time, it is changing to become very materialistic. With this video, we wanted to celebrate the true meaning of love and each story we heard made us believe in it even more strongly. Amit and Taapsee believe in what we want to say and we are glad they could be a part of this video."
Taapsee Pannu said, "The language of love has changed over time. It's not just about celebrating Valentine's Day together or going out on a romantic candle light date, but it is all about the little things that you want to do for each other and importantly together. It is about the small gestures, like avowing the care and feelings for each other. Valentine's is a special day to express love and I am glad to be a part of this video. I enjoyed interacting with the couples and getting to know their stories and tales of love."
Amit Sadh says, "I was very excited to interact with all the couples. It is good to know the story behind every person. The video is a light take on love and how people react in a different way in various situations. It is a celebration of love and togetherness and I am glad to be a part of this beautiful video."