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This new e-store protects your purchases in a muslin cloth bag

Of the many portals for clothes and accessories that caught our eye, The Muslin Bag, a new multi-designer e-store is a favourite because it packages every product in a muslin cloth bag that keeps the piece in good condition.

Embroidered Pearl Zari Jutti from Vanshika Ahuja
Embroidered Pearl Zari Jutti from Vanshika Ahuja

Muslin is known to have led a fashion revolution in the seventeenth and eighteenth centuries. It is a versatile and delicate cloth often used to preserve luxury products. Its smooth texture makes it easy to wrap, and offers gentle protection to the fabric.

Heritage Clutch from Karieshma Sarnaa
Heritage Clutch from Karieshma Sarnaa

You can choose from saris, lehengas, Indo-Western wear, bridal and resort wear and lifestyle accessories from designers like Nadine Dhody, MICARE, Tamanna Punjabi Kapoor, Karieshma Sarnaa and Shachi Sood.

You can also customise the products on the portal. “When I started out, I realised the basic need of preserving a product which unfortunately is often just packed in a plastic/paper bag.

Pastel Green Anarkali with Gold Mirror Work from Tamanna Punjabi Kapoor
Pastel Green Anarkali with Gold Mirror Work from Tamanna Punjabi Kapoor

In order to preserve such an expensive outfit, I thought of extending a service and creating stylised muslin bags,” says owner, Farzad Behruzi

Log on to: www.themuslinbag.com

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