Guests attending 23-year-old Chandni Kejriwal’s wedding ceremony have probably never received an invitation in such filmi style. Her father ensured that a pre-wedding video of the bride and groom was shot at Aamby Valley, complete with stories of how the couple met and how they felt at the moment. He then invited 300 guests for a screening of Dabangg 2 and played the wedding invite video during the interval. The guests were stunned. “It was the most exciting part of my wedding preparations. It was amazing!” an excited Kejriwal tells us a day before her wedding.
However, it was not Kejriwal’s father who imagined and executed this unique idea. The brains behind this concept are two former executive producers for a television channel who founded their company, Blockbuster Shaadi, when the TV channel they worked for, shut shop.
Thirty-two-year-olds Swati Khanna and Meghana Badola started Blockbuster Shaadi last July after becoming jobless overnight. Today, their firm offers a unique service to their clients — a wedding invite not printed on paper, but in the form of a video.
So what is it exactly that they have for couples? “A complete film set. From a spot boy who is ready with juice or umbrella, to make up, dress changes and a creative script. The couple is treated like stars on a movie set. All they have to choose is a song, theme and location,” explains Khanna.
“We ask them about how they met and their courtship period to gauge their personalities. We get the couple to speak about their courtship at the end of the theme song,” says Badola. They also take pains to make sure every client is satisfied. “It is very easy to get overwhelmed in front of the camera. So if the groom is too shy, we add a voice over, and if the bride looks awkward, we change the angle,” explains Khanna.
The duo also makes celebration videos, Thank You films, music videos, and revamps old footage into quirky 10-minute films with added voiceover, music and colour correction. “Our videography is like a one-hour movie that captures everything from the baraat, pheras, bidaai and tiny bytes from the bride, groom and close family members — all packed with emotions,” says Khanna.