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Aamir Khan is known to promote his movies in his own ingenious ways. Now here's another actor who has chosen his own creative way to market his film.

Riteish Deshmukh in Aladin

Tee time
Riteish Deshmukh has been wearing T-shirts with the alphabet 'A' inscribed on them to promote his forthcoming film Aladin.

Says a source from the production team, "Riteish has had 'A' embroidered on several of his T-shirts and vests. He makes it a point to wear them at every event he attends. Aladin is a special film for him and that's his way of showing his enthusiasm about the project."

Riteish essays a reclusive high-school lad who is always seen in his red sweater with an 'A' on it along with his tattered bag.

Says director Sujoy Ghosh, "When I met Riteish at the music launch of Aladin he was wearing a blue pullover with a 'A' on it. I told him it looked cool and he replied that he's got 'A' inscribed on a whole collection of such T-shirts! That's the kind of passion an actor can have for his work."