Actress to appear in a music video to help raise environmental awareness
Priyanka Chopra is part of the NDTV Greenathon initiative, which aims to create awareness about the environment. As a part of the initiative, she is set to appear in an animated music video. This is the first time PC has appeared in one.
Light, entertaining The Shankar-Ehsaan-Loy trio has composed a song called Green Anthem. The idea was to involve the young audience into participating in the initiative. A source says, "The idea of the video was not to be preachy and force their views upon others but to be entertaining and light."
Describing the concept, the source adds, "As the centre of the campaign, PC is depicted as being in a surreal space -- a polluted, dry, barren landscape. She is in despair, looking for a solution. Just then, she sees a green sapling sprouting out of the cracked earth. She hands it to a little girl -- an angel who runs into the real world and hands the sapling to a bunch of ordinary, carefree young people."
These youngsters, inspired by the little girl and the sapling they hold in their hands, start running to create change. They hand out saplings to people and urge them to think of the impact of their actions. As these people take small steps in the right direction, Priyanka's world begins to change for the better. The little girl comes back to her and together they celebrate their triumph.
The video will air on Feb 17 at 9 pm on NDTV 24x7.
Priyanka Speaks
How different was it shooting an animation video? It was quite challenging because I was working with a chroma screen, I had to visualise the positioning of everything in my mind and act it out accordingly. The good part was that the NDTV team had a storyboard in place, which allowed me to visualise what I had to do, more easily. It was a first for me.
A bit about the video and the message it conveys... When we were brainstorming, we were very clear that it had to connect with the audience and not be preachy. We took a more visually appealing, fun route to convey our messages. Secondly, the video tackles small issues that have a big effect.
