Lokhandwala resident Anil Wanvari is busy gearing up for the Indian Telly Awards night on Nov 21. The founder of the first television awards is also the CEO and editor-in-chief of indiantelevision.com. Recently he was elected to the board of the iEMMY awards.
Excerpts from an interview:
How does indiantelevision.com work?
Its a company that provides services to the Indian television industry online. We operate a site that delivers newsletters targeted to the various segments of the industry, including cable operators, CEOs of television companies and advertising agencies. We also offer offline services to companies wishing to build their profile with a specific community.
For example, taking cable operators for a holiday, running a contest for advertising professionals or taking television producers for a film screening. We also run the Indian Telly Awards, the biggest and first television awards in India.
What excites you about television today?
Television has just started in India. Satellite TV came only 12 years ago. Its still a very new segment with tremendous growth opportunities. In fact television is my passion. When you merge passion with an understanding of what the audience wants, you have a winner on hand.
How do you evaluate the Indian Telly Awards?
I always wanted to do awards and have been fascinated by the Oscars and Grammys. Since I wanted to do something big for the television awards, I approached Star TV, Zee, Sony and Channel 9 and they were all willing to back the first Indian Telly Awards.
The dream behind the Telly Awards is to celebrate excellence, to encourage talent and to set and better existing standards in the industry. And of course, to make television artists as big as film stars. I love the craft of television and feel that most TV artists dont get the credit and recognition they deserve.
How will your position on the board of iEMMY Awards benefit Indian television?
My agenda has been to get on the board of the iEMMY and push Indian television globally. The first thing I did after being elected was to get an Indian television artiste approved to present an iEMMY Award. This will be the first time in the 56-year-old history of the iEMMY Awards that an Indian artiste will present an award.
My personal agenda will be to project the Indian television industry.