Priyanka Chopra was at her best, oozing oomph as she launched "Pataka of the Month", the initiative of Radio One, the FM radio from the MID DAY group, in Bangalore on Tuesday.

"Pataka of the Month" is Radio One's unique campaign with 30 days of exclusive programms, putting the spotlight firmly on Priyanka Chopra, with exclusive interviews and curtain raisers, providing the fans with special content and direct access to the best music as well as the hottest artists on the planet.

The show opened with the selection of Priyanka Chopra as Radio One's 'Pataka of the Month' for October.

The month will see exclusive content, such as an up-close and interview with Priyanka, along with a wide selection of music from her latest movie "Drona" and her other hit numbers as well as updates on her upcoming films on Radio One's chartbuster shows.

"We are excited to announce the launch of 'the pataka of the month' featuring some of the hottest stars in the Industry," said Anil Machado, Programming Director, Bangalore, 94.3 Radio One.

"We think that this is a once in a lifetime opportunity for the fans to get up, close and personal with their favourite stars," he added.