08 January,2026 09:33 AM IST | Mumbai | mid-day online correspondent
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Gold prices edged lower in early trade on Thursday, while silver registered a marginal uptick across major markets.
The price of 24-carat gold slipped by Rs 10 to Rs 1,38,260 per 10 grams. Meanwhile, silver prices rose by Rs 100, with one kilogram trading at Rs 2,57,100.
Similarly, 22-carat gold declined by Rs 10, with 10 grams priced at Rs 1,26,740.
Across key cities, 10 grams of 24-carat gold was priced at Rs 1,38,260 in Mumbai and Kolkata, while the rate stood higher at Rs 1,39,630 in Chennai. In the national capital, Delhi, the yellow metal was trading at Rs 1,39,640 per 10 grams.
For 22-carat gold, prices in Mumbai, Kolkata, Bengaluru and Hyderabad remained uniform at Rs 1,26,740 per 10 grams, while Chennai recorded a higher rate of Rs 1,27,990. In Delhi, 10 grams of 22-carat gold was priced at Rs 1,28,010.
Silver prices were steady at Rs 2,57,100 per kilogram in Delhi, Kolkata and Mumbai. However, Chennai continued to command a premium, with silver trading at Rs 2,77,100 per kilogram.
In the international market, spot gold fell by USD 45.22, or 1.01 per cent, to USD 4,449.87 per ounce.
Spot silver was trading lower by USD 2.55, or 3.15 per cent, to USD 78.69 per ounce. During the session, the white metal climbed by USD 1.45, or 1.8 per cent, to hit an intraday high of USD 82.75 per ounce in the overseas trade.
Meanwhile, about 86 per cent of Indian consumers now consider gold and jewellery a preferred instrument for wealth creation, underscoring the category's enduring "asset" role, nearly matching market-linked products such as mutual funds and stocks (87 per cent), a report showed on Wednesday.
India's jewellery market is undergoing a fundamental reset, as consumers increasingly view jewellery as an everyday expression of identity, lifestyle and value alongside its ceremonial heirloom role, according to a Deloitte India report.
The findings showed that jewellery's role in consumer portfolios is expanding beyond wealth preservation.
About 56 per cent of consumers now view jewellery as both an investment and a fashion accessory, while 28 per cent purchase jewellery purely as an investment.
The report further stated that men and consumers aged 45 and above display a stronger inclination towards investment-led purchases, while younger cohorts increasingly prioritise style, personalisation and versatility.
Gen Z and millennials are accelerating this shift by actively diversifying their jewellery portfolios and moving towards everyday wear.
The report finds that 51 per cent of Gen Z show a preference for silver and 34 per cent for platinum. Nearly 49 per cent of respondents prefer lightweight, minimalist jewellery over heavy, ornate sets (15 per cent), reflecting a move towards repeatable, affordable luxury.
Notably, 45 per cent of Gen Z and millennials prefer investing in silver jewellery, driven by design-forward appeal, accessibility and lower price points, positioning silver as a complementary, everyday category alongside gold.
(With inputs from Agencies)
