12 May,2026 05:46 PM IST | New Delhi | mid-day online correspondent
Maruti Suzuki partners with six startups to boost AI-driven innovation (Representational image)
Leading automobile firm Maruti Suzuki India, on Tuesday, May 12, said that they have selected six startups under the 10th cohort of its flagship accelerator programme to develop AI-based and technology-driven solutions aimed at improving automation and enhancing customer experience.
According to the officials from the automobile company, the selected startups, named Goat Robotics, SheerDrive, Schijnenn Digital, GenbaNEXT, Swayatt Drishtigochar and Swiftex, have been awarded paid Proof of Concepts (PoCs) to co-create solutions with Maruti Suzuki across key operational areas.
As reported by news agency IANS, the initiatives will focus on improving safety and efficiency in plant operations, reducing product development timelines, strengthening material-level traceability, and enhancing customer engagement through digital tools, the carmaker firm said.
Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India Limited, said, "The collaboration with startups will help the company further improve safety standards in its manufacturing plants, shorten product design cycles and strengthen material traceability to support circular economy efforts."
Takeuchi further added that the programme also aims to enable dealer sales executives to engage with customers more effectively through technology-driven tools.
The accelerator initiative supports the government's Startup India vision by providing startups with mentorship, access to facilities and opportunities to work on real-world business challenges, the company said.
Moreover, the selected startups and their focus areas include robotics-based material movement solutions, AI-powered used car pricing tools, predictive maintenance systems, digital platforms to accelerate product development, material traceability solutions and sales support platforms for dealership operations.
The company further said that the programme not only helps startups refine and scale their innovations but also enables Maruti Suzuki to modernise its operations and build future-ready systems.
The Sensex on Tuesday, May 12, declined 1,456.04 points, or 1.92 per cent, to settle at 74,559.24, while the Nifty 50 fell by 436.30 points, or 1.83 per cent, to close at 23,379.55.
Shares of Maruti Suzuki on Tuesday settled more than 2 per cent lower at Rs 13,173.60 apiece on the BSE. The stock touched a 52-week high of Rs 17,371.60 and a 52-week low of Rs 12,019.75 on the exchange.
(With inputs from IANS)
