Nilesh Dungarwal
For a frontline worker looking for a new job, the decision often begins with a simple question: Will this opportunity make life better? Beyond the salary, factors such as distance from home, working hours, weekly offs and the reliability of the employer can influence whether a candidate accepts a role. In many households, it is also a decision that involves the entire family.
"For India's frontline workforce, choosing a job is rarely a decision one person makes alone. It is a family decision, and what the family needs most is a steady income," says Nilesh Dungarwal, Co-founder and CEO, WorkIndia.
Recognising that job discovery involves more than matching skills with vacancies, WorkIndia is focusing on making the hiring process more accessible, transparent and reliable for both job seekers and employers.
Workers are also showing interest in career progression and opportunities to move into different roles. Office roles account for 23% of applications on WorkIndia, second only to sales at 28%. This reflects candidates' interest in exploring opportunities beyond their current roles, including supervisory, administrative and team leadership positions.
Practical factors such as commute time, predictable shifts, weekly offs and additional facilities also influence job decisions. A long commute can add to daily expenses, while clarity on overtime payments and shift timings remains important. WorkIndia encourages employers to clearly communicate in-hand salaries, working hours, weekly offs and available facilities in their job listings.
"A good match is not only about the right skills for the right role. It also means the right location, shift, pay and facilities, so that both sides know what they are getting before they commit," says Dungarwal.
To make job discovery more accessible, the platform allows candidates to find opportunities closer to home or in cities they wish to move to. Job seekers can explore listings in languages they are comfortable with and communicate directly with employers, without depending on intermediaries. Notably, 92% of frontline jobs posted on the platform require either no English or only basic spoken English.
Building Trust and Connecting Opportunities Across Locations
Trust remains an important part of the hiring experience, particularly with concerns around fake job offers and agents asking candidates for money. WorkIndia focuses on connecting job seekers with verified employers and follows a no-fee model for candidates. Between January and July 2026, applications per job opening on the platform increased from 12 to 19.
The platform's data also shows that 43% of job seekers are open to relocating for work, up from 38% a year earlier. In sectors such as security, sales, delivery and driving, this figure exceeds 40%. Verified opportunities and facilities such as accommodation and food can make relocating for work more accessible.
"For us, it means doing the matchmaking across distance, and making sure that a worker who travels for a job finds exactly the job they were promised," says Dungarwal.
By bringing job seekers and employers together, enabling direct communication and encouraging greater transparency in job listings, WorkIndia aims to make hiring more dependable and help workers find opportunities that align with their needs and expectations.
