Myntra
A high-energy street teaser featuring Himesh Reshammiya and a glittering flash mob hints at GlamStream Fest 2025, turning city corners into a backstage pass.
A Flash of Red on Mumbai Roads
On a regular Wednesday afternoon, as cars crawled along the Bandra-Worli Sea Link, a sudden burst of energy turned heads. A bright red bus rolled past music blaring, dancers spilling out, and traffic momentarily forgotten.
Starting from South Bombay the GlamStream Bus made pit stops at Asiatic Library, Worli Promenade, Bandra (near Mannat Promenade), and Mithibai College, transforming each location into an impromptu stage.
Every stop saw dancers leaping out in coordinated moves to Himesh Reshammiya's cult classic songs. In true Himesh style, the performers sported his signature caps, adding to the fun nostalgia.
The Buzz Behind the Bus
The surprise? It was Myntra's GlamStream Bus, part of a city-wide activation to build buzz for the upcoming GlamStream Fest 2025 on November 16th at MMRDA grounds, the brand's annual celebration of fashion, music, and creator culture.
Conceptualised as a "party on wheels," the GlamStream Bus wasn't just an activation; it was a reminder of how Mumbai thrives on spontaneity and spectacle. The campaign blended street performance, music, and fashion flair perfectly in sync with Myntra's identity as a brand that celebrates self-expression.
As the city catches its breath after today's glittering teaser, Mumbai braces for GlamStream, where Himesh's energy meets street-ready dance, and the next surprise is just around the corner.
