NEXT GEN BRANDS OF INDIA - FEBRUARY 2026

28 February,2026 03:51 PM IST |  Mumbai  | 

Next Gen Brands - February 2026


India's business landscape is entering a phase where category boundaries are increasingly fluid. Alongside the growth of consumer product brands scaling up in retail and online, there is a parallel rise of B2B service, technology, and marketing-driven companies that are redefining the way businesses function, distribute, and scale. From manufacturing and D2C brands to SaaS, logistics, and brand strategy companies, this new breed of businesses embodies a more integrated business environment.

The common thread among them is not the industry, but the mindset. Entrepreneurs are now building with more defined cost structures, deliverables, and value propositions. Product companies are now focusing on quality, supply chain, and customer retention. B2B and marketing-driven businesses are now emphasizing performance metrics, automation, and long-term partnerships with clients over short-term payment cycles. They collectively embody a new era of structured growth, where well-defined positioning, operational excellence, and data-driven decision-making are the hallmarks of competitive advantage in a toughening market.

DUSKY INDIA

Founder - Asha Tanwar

Brand Category - Skin Care | Personal Care

Dusky India founded in 2023 by Asha Tanwar with a simple, heartfelt intention to create skincare that feels honest, gentle, and truly comforting. What started as a passion for natural beauty has grown into a premium skincare brand rooted in integrity and care.

Every formula is made with 100% natural ingredients, free from artificial fragrances, and preserved using eco-certified preservatives. From glow and hydration to acne care and tan concerns, each product is thoughtfully crafted to work in harmony with your skin.

Dusky India don't believe in quick fixes they believe in nurturing, followed by philosophy - beautiful skin is built with patience, consistency, and care. - www.duskyindia.in

AUSLEN HOLIDAYS

Founder - Juby Susan Mathew

Brand Category - Destination Management

Auslen Holidays is a leading Destination Management Company (DMC) specializing in South India, covering Kerala, Andhra Pradesh, Telangana, Tamil Nadu, and Karnataka. They provide high-quality ground handling and travel solutions to 900+ travel agents across India. Their services include hotel bookings, transportation, sightseeing, guided tours, and customized itineraries for FITs, groups, corporate clients, and special interest tours. With strong local expertise and a reliable vendor network, Auslen ensures seamless operations, competitive pricing, and exceptional service standards, making us a trusted partner for comprehensive South India travel management solutions. - www.auslenholidays.com

INCLUSIF

Founder - Akshay Raj

Brand Category - Makeup | Cosmetics | Beauty

Here at INCLUSIF, we're dreaming big. Picture this: a world where beauty isn't bound by limits or limitations. Yep, that's what we're envisioning. We're all about making sure every single person out there feels like they belong, like they matter, and like they can strut their stuff with confidence. How? By sticking to our values - equality, kindness, and a whole lot of creativity. We're not just selling makeup; we're painting a whole new picture of what beauty can be. Walking the talk, our product range is all about the easy usage, precise application and skin-care first. Whether you're into glam or keeping it natural, our products are here to help you shine - just the way you are. - www.inclusif.in

KESHANANDA

Founder - Megha Gupta

Brand Category - Hair Care | Personal Care

The Ayurvedic hair care market is overcrowded, over-promised, and under-delivered. Brands slap "natural" on a label and call it heritage. Consumers are left greasy, confused, and sceptical.

Keshananda is different-bringing Real Transformations With A Mission To Protect Your Hair.

We are the only hair care brand built around Solar Shield Science - a proprietary solarised herbal infusion process that amplifies the potency of ancient Ayurvedic ingredients through controlled sun-activation. This isn't a tradition for aesthetics. It's a tradition with a mechanism.

Our products don't ask you to choose between grandma's wisdom and modern life. They bridge both - non-greasy formulations that integrate into your daily routine, protect against urban stressors like dust, pollution and UV damage, and make your hair easier to manage every single morning.

Keshananda sits where no brand currently stands - beyond mass-market Ayurveda, below inaccessible luxury. Accessible premium. Honest ingredients. Zero Chemicals, Real results. This is hair science rooted in something real. - www.keshananda.com

MAGICAL BLENDS

Founder - Uttara Talapatra

Brand Category - Skin Care | Personal Care

Magical Blends is the flagship brand of WYN Everyday Beauty, a company born with the dream of making quality personal care available to address the ever-changing skincare needs of consumers. With a Unique Patented and Personalised skincare concept, Magical Blends empowers consumers and gives them the freedom to choose their personalised skincare, basis their unique skin needs.

The founder, Uttara Talapatra, possesses two decades of category & consumer understanding, and has shaped the DNA of Magical Blends. Launched after years of meticulous formulation & testing, rigorous consumer research, and Dermatologist certification, the products are effective, safe and simple. Vegan & plant-based, they contain no nasties, no artificial colours or fragrances.

With six plant-based problem-solving serums, a cream and a gel, this system enables consumers to mix products for most common skin concerns like acne, pigmentation, dryness, dullness, sun-damage, ageing, hydration and more. Consumers can achieve their personal skincare goals by creating the perfect blend that works for them, and helps them embrace their skin's individuality. - www.magicalblends.in

EPIC SLOPE PARTNERS

Founders - Vinayak Ravi, Vibin Baburajan and Gautham Ramakrishnan

Brand Category - AI-Led Marketing

Epic Slope Partners is an AI-first growth marketing agency dedicated to driving predictable outcomes for AI-native and B2B SaaS companies. Founded by a trio of ex-Freshworks demand generation leaders, the firm eliminates "spray and pray" marketing through data-backed, outcome-driven strategies that scale organic and paid demand. Core services include Technical SEO, Generative Engine Optimization (GEO), Website Design & Development, and editorial-first link building. With over 42 years of cumulative experience, Epic Slope Partners acts as a seamless extension of internal teams to transform conversion journeys, elevate search rankings, and propel revenues from startup to scale.- www.epicslope.partners.

GTF HOLIDAYS

Founder - Swapnil Gunjal

Brand Category - B2B Travel

GTF Holidays LLP, operating globally as Global Travel Fusion, is a dynamic 100% B2B travel company specializing in Group Series Departures, White Label Solutions, and tailor-made travel experiences. We partner with travel agents to deliver seamless, well-curated journeys backed by strong global alliances and trusted on-ground support. As a proud member of the European Tourism Association, we uphold international standards of quality and professionalism. With a growing worldwide network, participation in major tourism exhibitions, and multiple certifications, GTF Holidays stands for reliability, innovation, and operational excellence, ensuring every journey is executed with connection, comfort, and confidence. - www.gtfholidays.com

INSIDE THE BOX

Founders - Arpita Sharma and Vineet Paharia

Brand Category - Restaurant Technology & Strategic Growth Platform

Inside the Box is a strategic growth and technology partner for restaurant brands, helping them build, optimize, and scale their delivery business. Founded on the principle of One Brand, One Strategy, the company works with restaurant leaders to manage and improve end-to-end delivery operations while protecting brand integrity and driving profitable growth.

With 9+ years of operations, Inside the Box has evolved from a strategic consultancy into a proprietary technology platform that provides real-time visibility across outlets and aggregators. Real-time operations visibility enables brands to track menu performance, availability, pricing, ratings impact, and revenue contribution, helping teams identify demand trends and operational gaps instantly.

The platform detects revenue leakages through proactive alerts, generates predictive insights for menu optimization and expansion strategy, and integrates seamlessly with existing systems, enabling deployment within one week without operational disruption.

www.insidethebox.co.in

SNAQARY

Founders - Anchal Abrol and Priya Puri

Brand Category - Food And Beverages

Snaqary (Vishv Foods and Beverages Pvt Ltd) is a dynamic food and beverage company committed to delivering premium quality snacks and innovative culinary products. With a strong focus on taste, hygiene, and customer satisfaction, Snaqary blends traditional flavors with modern processing standards to create products that delight every palate. Backed by Vishv Foods and Beverages Pvt Ltd, the brand emphasizes quality sourcing, advanced manufacturing, and strict quality control to ensure excellence in every bite. From wholesome snacks to indulgent treats, Snaqary aims to redefine everyday snacking with freshness, flavor, and trust making it a preferred choice for families and food lovers alike. - www.snaqary.com

Taken together, these companies represent the diversity of India's growth story, which is no longer a one-dimensional phenomenon. Product-driven companies are entering new markets and building stronger omnichannel networks, while B2B service and marketing companies are increasingly the backbone of this expansion. This is a virtuous cycle where innovation, execution, and collaboration are fueling progress.

In a market where capital efficiency and accountability are rising in stature, companies that leverage domain knowledge with scalable systems will be the ones that truly stand out. Whether it is the creation of physical products for consumers or the empowerment of enterprises through services and technology, the key to long-term value creation lies in operational richness, reliability, and market definition.

As India enters a new phase of its entrepreneurial journey, the companies that are driving this momentum are those that understand the intersection of growth and governance.

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