Post-Diwali Investment Reset: Why Plots Are Gaining in Long-Term Stability

28 October,2025 03:59 PM IST |  Mumbai  | 

MahaRERA


As the festive lights fade and the year-end buying rhythm kicks in, a new wave of real estate activity is shaping India's investment landscape. Between September and October 2025, the Maharashtra Real Estate Regulatory Authority (MahaRERA) approved 405 new housing project registrations - the highest single tally recorded ahead of Dussehra in the state's history.

While most festive spikes are typically driven by apartment and township launches, this year's surge has also spotlighted the steady rise of land-led formats - plotted and lowdensity developments that offer buyers both flexibility and ownership pride. In periurban belts like Karjat, Alibaug and Lonavala, this shift is evident as families look for investment-led second homes that blend lifestyle with long-term value.

Within Maharashtra, the rise of plotted development is especially visible in leisure corridors where buyers seek both lifestyle and investment potential. From land acquisition to plot sales, the model offers a lower-risk entry, greater design freedom, and better exit options - key traits that appeal in today's reset mindset.

In keeping with this trend, a notable gated-plotted project is now being developed in Karjat through a collaboration between Sugee Group, ACE Dealmakers Ltd. And Purnasya (via its new real-estate vertical). Sugee offers the brand assurance and delivery heritage; ACE brings the cleared-land and infrastructure readiness; Purnasya leads go-to-market and revenue strategy, aligning the proposition with evolving consumer behaviour.

"Today's buyer is looking to design their own home - but they'll only commit if the land is clear, the infrastructure assured, and the ecosystem trusted," says Charmie Kanabar, Founder of Purnasya. "When it comes from a developer like Sugee, it becomes the perfect combination - worry-free land, ready infrastructure, and the creative freedom to design a home that reflects one's personal choices and lifestyle."

"For us, this initiative started with a parcel of land we already held," say Manish Jhunjhunwala and Punit Wadhwa, Directors at ACE Dealmakers Ltd. "Sugee and Purnasya helped refine the offering for both end-users and investors - adding structure, market reach, and brand strength. It demonstrates how the right partnership can reshape the plot-investment idea."

Charmie Kanabar sees the entry into real estate as a natural progression for Purnasya after having been a strategic partner to the Sugee Group for a considerable amount of time. "What we're delivering here is not just land or product but a framework where emotion, economics, and experience all align," she adds

The appeal is clear: for many upward-mobile families, gated plotted communities represent much more than property - they offer autonomy, aspiration, and longevity.

In a market long defined by towers and turnkey homes, this "build-your-own-home" approach is quietly redrawing the real-estate map. And if current data and partnerships are any guide, it may well define the next decade of India's second-home story

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