Appinventiv Foundation
Mobile app development firm's charitable arm demonstrates corporate responsibility during a natural disaster.
NOIDA, India - When floodwaters devastated Lakhimpur Kheri last week, leaving hundreds of families displaced and struggling for basic necessities, help arrived quickly from an unexpected source: a technology company based 400 kilometers away.
Appinventiv Foundation, the charitable arm of the Noida-based IT company Appinventiv, mobilized within hours of learning about the disaster, organizing relief supplies and coordinating direct distribution to affected families in the flood-hit district.
"Natural disasters don't wait for 'the right time,' and neither should compassion," noted Saurabh Singh, CEO of Appinventiv, in a statement following the relief operation. "While others were still assessing the situation, our foundation team was already loading trucks."
The foundation's response included distributing essential food items, clothing, and basic supplies directly to displaced families. Unlike larger relief operations that often funnel aid through multiple intermediaries, Appinventiv's team opted for direct distribution to ensure resources reached those most in need without delay.
"The resilience of the human spirit is truly remarkable," said Dileep Gupta, Co-founder at Appinventiv. "We knew we had to act fast, and it was inspiring to see our teams come together to help those who lost everything. The speed at which we mobilized shows our commitment to making a real difference when it matters most."
The Lakhimpur Kheri response reflects a broader pattern of community engagement that has quietly defined Appinventiv Foundation's work over the past decade. The organization has supported elderly care facilities, conducted educational initiatives for children, and organized environmental restoration projects, including recent tree plantation drives in Noida and surrounding villages.
Industry observers note that such rapid disaster response is unusual for companies in the technology sector, where corporate social responsibility efforts typically focus on longer-term educational or environmental initiatives rather than emergency relief.
The foundation's approach appears to prioritize speed and direct impact over scale. Rather than launching major publicity campaigns, Appinventiv's relief efforts were documented primarily through internal communications and brief social media updates from company leadership.
For Gupta, the motivation behind such initiatives extends beyond traditional corporate responsibility. "True worth isn't always measured in revenue or valuations," he explained. "It's revealed when communities face a crisis and you have to decide whether to act or wait for someone else to handle it."
The Lakhimpur Kheri operation was completed within 48 hours of the initial flood reports, with foundation volunteers returning to their regular roles at the company's Noida headquarters by the week's end. No external funding or government coordination was involved in the relief effort.
As climate-related disasters become increasingly frequent across India, the tech industry's role in emergency response may become a more significant factor in corporate reputation and employee retention. For now, Appinventiv Foundation's leadership suggests their approach will remain focused on immediate, practical assistance rather than expanding into larger-scale disaster management.
"Each act may seem small," Singh reflected, "but together they compound into something that actually changes lives."
The foundation has indicated it will continue monitoring the situation in Lakhimpur Kheri and may organize follow-up assistance as recovery efforts progress.
