House of Tamyra.
Walk into a newly renovated home and you'll probably find a modern kitchen, carefully chosen furniture and thoughtfully designed lighting. But there's one part of the home that often gets overlooked: the walls.
Many homeowners leave their walls undecorated or struggle to find artwork that feels right for their space and budget. Original artwork can often be expensive, while finding the right print, artwork and framing combination can take time. That gap between accessibility and meaningful design is where Mumbai-based House of Tamyra is looking to make its mark.
Founded by entrepreneur Chirag Kalra, House of Tamyra is preparing to launch as a direct-to-consumer art and framing brand that aims to make personalised, story-driven art more accessible to Indian homes. The brand will offer art prints, original paintings and custom framing, allowing customers to receive a finished piece designed to become part of their living space.
The idea, according to Chirag, goes beyond selling artwork.
"A wall without art is just a surface. People don't realise what they're missing until something meaningful is finally up there, and then they never want to go back. We want to be the brand that makes that moment happen for as many homes as possible," says Chirag Kalra, Founder, House of Tamyra.
While House of Tamyra is a new consumer-facing brand, its foundation has been years in the making.
Behind it is Stanza Corporate Art Gallery, a Mumbai-based business established in 2006 by Sudesh Kalra. Over nearly two decades, Stanza has worked with architects, interior designers, hospitality brands and commercial projects across India, supplying artwork and delivering bespoke framing solutions. Its portfolio includes work with hotel groups such as Taj, Novotel and Hyatt, while its framing work has also been commissioned by well-known names from the entertainment industry.
For years, Stanza largely operated in the business-to-business space. House of Tamyra represents an effort to bring that experience directly to homeowners, while continuing to work with architects, interior designers and hospitality businesses.
For Chirag Kalra, the journey to launching the brand has been anything but conventional.
Born in Faridabad, he moved to Australia in 2016 to pursue higher education, completing a Master of Accounting and an MBA while supporting himself through a variety of jobs. He eventually built a career in brand and marketing management, working in the field for five years before starting his own marketing agency. The experience gave him an understanding of consumer behaviour, branding and how businesses build long-term relationships with customers.
His decision to build House of Tamyra came from combining that experience with the foundation created by Stanza over the years.
"The expertise already existed. What was missing was a consumer brand that could make quality art and framing approachable for everyday homes. That's what we're building with House of Tamyra," Chirag says.
A key focus for the brand is the quality of the finished product. House of Tamyra plans to bring the artwork and framing together rather than treating framing as an afterthought. The brand is looking at quality materials, carefully finished frames and good-quality glass so that the final piece is designed to last and complement the artwork.
The brand also plans to work with artists from different markets. While it will collaborate with Indian artists and bring their work to a wider audience, the longer-term vision includes working with international artists as House of Tamyra expands into markets outside India.
This combination of artwork, framing and artist collaborations is central to the company's positioning. Rather than treating art simply as something to fill an empty wall, the idea is to help customers find pieces that connect with their homes, personalities and experiences.
Initially, the brand will serve customers across India through its online platform while continuing to work with architects, interior designers and hospitality projects through its existing business network. Looking ahead, it plans to expand into international markets such as Australia and the United States.
For Chirag, however, the larger ambition extends beyond selling prints or paintings.
He wants House of Tamyra to become a household name in the art and interiors space, eventually growing into a broader interior brand.
"Every home has a story. We want to give people something on their walls that is connected to that story, rather than something that simply occupies the space," Chirag says.
As House of Tamyra prepares for its official launch in September, the brand is entering the Indian market with the experience of an established art business behind it and a new consumer-focused approach. Its aim is simple: to make art feel more accessible, personal and relevant to the everyday home, while bringing the quality associated with professional art and framing into the consumer space.
