Casting Wire
Casting Wire, a Hyderabad-based casting company founded by casting director Sandeep Raturi, has completed four years in the Indian advertising industry and is now entering its fifth year with over 300 successfully executed projects, including multiple national advertising campaigns, and a strong pan-India presence.
Since its inception, Casting Wire has worked extensively across Mumbai, Chennai, Kochi, Bangalore, and Hyderabad, collaborating with leading production houses, creative agencies, and national brands. The company has built a reputation for reliable casting execution, efficient on-ground coordination, and narrative-driven casting solutions across regional and national formats.
Casting Wire's growth reflects a broader shift in how casting is approached within advertising-moving away from last-minute solutions toward a structured, process-led creative function. The company is recognised for its systematic audition processes, transparent talent communication, and its ability to align casting choices closely with a brand's creative vision.
Speaking on the milestone, Sandeep Raturi, Founder and Casting Director of Casting Wire, said:
"Completing four years and crossing 300 projects reflects the responsibility that comes with consistency. Casting is not just about faces-it is about trust, discipline, and understanding the story a brand wants to tell. As we step into our fifth year, our focus remains on delivering national campaigns with the same honesty, precision, and creative clarity that defined our early work."
From regional advertising to large-scale national campaigns, Casting Wire has consistently connected emerging and established talent with leading platforms, while building long-term working relationships with directors, agencies, and production teams.
Today, Casting Wire continues to execute national campaigns across sectors including FMCG, jewellery, finance, healthcare, and real estate, working closely with top production houses and agencies across India.
