How Vikash and Mohit Bhansali Built Time4Media and Time4Startup into Digital Communities Followed by Millions

22 June,2026 04:13 PM IST |  Mumbai  | 

Vikash Bhansali, Mohit Bhansali.


The brothers and co-founders turned a college experiment into two of India's fastest-growing digital media platforms, reaching 1.8 million followers on Time4Media and over 1 million on Time4Startup.

What began as a simple idea during their college days has today grown into two influential digital media brands. After laying the foundation of Time4Media in 2017, brothers Vikash Bhansali and Mohit Bhansali identified another growing opportunity as India's startup ecosystem began gaining momentum. In 2018, they launched Time4Startup with a vision to make startup stories, business insights, and entrepreneurship more accessible to young Indians.

While Time4Media focuses on delivering fast, relevant, and clutter-free updates across news, entertainment, pop culture, and current affairs, Time4Startup caters to India's rapidly growing community of aspiring entrepreneurs through founder journeys, funding news, startup case studies, and business insights. Together, the two platforms have built distinct identities while serving one common purpose-creating content that is simple, relevant, and easy to consume for the digital generation.

The brothers have stayed true to the philosophy that information doesn't have to be complicated to be valuable. Whether it's helping millions stay updated with what's happening around them through Time4Media or inspiring future founders through Time4Startup, their focus has always been on creating content that informs without overwhelming audiences.

That consistent approach has translated into remarkable growth. Today, Time4Media has built a community of 1.8 million followers on Instagram, while Time4Startup has crossed the 1 million follower milestone. Together, the platforms reach millions of young Indians every day, reflecting not only changing media consumption habits but also the country's growing appetite for meaningful news, business, and entrepreneurial content.

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