Heapwell Superfoods
Heapwell Superfoods, the Japanese matcha brand founded by Mumbai-born brothers Utkarsh and Ninad Pednekar, has announced a major 2025 growth milestone as it expands its footprint across India's burgeoning café culture and international retail markets.
Founded in 2016, the brand has carved a niche in the wellness category by bypassing middle-men to source directly from Japan's premier tea-growing regions. Today, Heapwell fuels over 50 cafés in India and more than 100 globally, catering to a new generation of consumers who are swapping their traditional caffeine fixes for "green gold."
The brand's growth reflects a significant shift in the Indian metropolitan lifestyle. No longer just a "superfood" trend, matcha has become a staple in Mumbai's elite café circuits and home rituals.
To meet this surging demand, Heapwell has aggressively expanded its sourcing infrastructure for the 2026 harvest cycle. By working directly with producers in Shizuoka, Kagoshima, Fukuoka, and Uji, the brand ensures that the matcha served in a Mumbai café is as fresh and authentic as that found in a Kyoto tea house.
"We've seen matcha evolve from a niche specialty item to a daily essential for Mumbaikars and global consumers alike," says Ninad Pednekar, Co-founder of Heapwell Superfoods. "Our mission is to bridge the gap between Japanese tradition and the modern Indian lifestyle. By staying close to our producers, we ensure every tin is consistent, whether it's used for a ceremonial whisk at home or a professional latte in a busy café."
Heapwell's commitment to quality hasn't gone unnoticed. The brand has secured:
As the category matures, the brand remains focused on deepening its partnership with artisanal cafés and expanding its origin-led selections for the conscious consumer.
NOTES TO EDITOR
Verification & Supporting Links:
