Next Gen Brands Of India
India's consumer landscape is being rewritten, not by legacy giants - but by a new wave of founders who see gaps where others see markets, and meaning where others see margins.
The next generation of Indian brands isn't just building better products; they're reimagining entire categories. From DIY kits that restore creativity to adulthood, to clean condiments that make healthy eating joyful, to virtual try-on technology solving billion-dollar e-commerce challenges or storytelling that equips leaders to build brands with meaning, these founders are addressing real frustrations with thoughtful solutions.
What unites these brands is more than ambition. It's a shared commitment to transparency, innovation, and human-centricity. Whether it's wellness rooted in internal balance rather than quick fixes, baby care designed with millennial parents in mind, or premium water positioned around mindful consumption, these companies understand that today's consumers seek authenticity as much as excellence.
This is the story of India's next-gen brands, the ones building for an India that values craft, conscience, and connection. The ones turning everyday moments into meaningful experiences.
Kitsters
Founder - Nidhi M Agarwal
Brand Category - Consumer Products
Kitsters is India's largest DIY kits brand for adults and a standout next-gen consumer brand redefining creativity, self-care, and modern living. With over 100 thoughtfully curated kits across art, food, gardening, fragrance, décor, and lifestyle, Kitsters turns everyday moments into immersive, hands-on experiences. What started as a simple idea-to bring more joy into adulthood-has grown into a fast-scaling company and a cultural movement embraced by individuals and corporates alike. Rooted in design, accessibility, and purpose, Kitsters doesn't just sell products-it inspires adults to feel magic, create, and reconnect in an increasingly digital world.- www.kitsters.in
Be Odd
Founder - Priya Jha & Vatsal Sharma
Brand Category - Wellness
Be Odd is a modern wellness brand built on the belief that lasting results come from working on the body from within. Co-founded by Priya Jha and Vatsal Sharma, the brand was inspired by Priya's personal struggle with acne in her twenties and the absence of solutions that addressed root causes rather than surface symptoms. Be Odd focuses on clean, science-backed formulations designed to support internal balance and long-term well-being. With a strong commitment to transparency and purpose, the brand is expanding into women's health and hair fall solutions to solve real wellness challenges. - www.beodd.co
Thought In A Dot
Founder - Riddhi Sharma
Brand Category - Content Marketing
This premier agency transforms brands and leaders into captivating narrators who resonate deeply with audiences across India. Founded in 2015, it crafts human-touch tales that fuel thought leadership, ignite podcasts like the acclaimed "Thought In A Dot Podcast," and propel social media strategies, website content, digital campaigns, brand management, and film promotions across brands. Along with individual leaders and D2C brands, they bring deep expertise serving B2B clients across Real Estate, Logistics, BFSI, and Technology. - www.thoughtinadot.com
Adore
Founder - Katakam Bharath Veer & Katakam Laxman Raj
Brand Category - Baby Care
Adore® is building a modern baby care ecosystem designed for millennial and Gen Z parents who seek safety, transparency, and thoughtful design. We create in-house, problem-solving solutions across hygiene, feeding, and daily essentials, combining functionality with trust. Our portfolio includes multiple first-in-class and first-in-market innovations, such as India's first 99.9% pure water Paani Wipes. Every product is developed with a parent-first mindset, focusing on safety, quality, and real-life usability. Completely bootstrapped, Adore® has built a strong and growing baby care portfolio that reflects our commitment to innovation, responsibility, and redefining everyday parenting essentials. - www.adorebaby.co.in
INDIA KART
Founder - SIVARAMAN.P
Brand Category - B2B Commerce/FMCG Wholesale
India Kart is building India's New Commerce backbone for wholesale grocery. Designed for kirana stores, the platform enables 90-minute B2B delivery, solving chronic issues of stock delays, limited access, and inefficient wholesale supply.
India Kart connects manufacturers, wholesalers, and local retailers through a full-stack ecosystem that combines digital ordering, hyperlocal warehouses, smart logistics, and integrated retail technology. Alongside national brands, it creates a fair marketplace for regional and emerging products, strengthening local supply networks.
With a clear kirana-first philosophy, India Kart empowers small grocery stores to buy smarter, stock faster, and compete more effectively in a rapidly evolving retail landscape positioning New Commerce as a catalyst for the next phase of India's grocery economy. - www.indiakart.net
Xcelore
Founder - Gopesh Verma & Sunil Yadav
Brand Category - AI Tech
Xcelore is a fast-growing AI led tech services company based in Noida and the Netherlands. Xcelore creates customer-centric digital products using AI/ML, Cloud, and Experience Design for startups and enterprises across various industries.
With over 40 global customers, they have delivered 50+ AI projects, transforming businesses across various industry verticals through innovation. Their solutions range from web and mobile apps to AI-driven platforms, including Exei (Agentic AI Platform for Customer Service Automation) and Xcelight (AI CCTV Video Analytics Solution).
They leverage next-gen tech stack and specialize in cloud infrastructure, DevOps, and UX design, helping businesses elevate their digital experiences, streamline operations, and accelerate growth in the digital era. - www.xcelore.com
Boombay
Founder - Niharika Goenka
Brand Category - Packaged Food
Boombay is India's clean condiment company, made with Zero Refined Sugar, Nothing Artificial, 100% Plant-Based ingredients, and only Cold-Pressed Oils.With 18 products across categories like Chilli Oils, Dressings, Stir-Fry Sauces, and Vegan Mayos, Boombay is sustainably sourced, mindfully made, and designed for exciting everyday cooking. Check them out at - www.boombay.in
Trylle
Founder - Dhruti Nukala
Brand Category - Fashion Technology
Shoppers browse clothing online, hesitate at sizing, buy multiple sizes, and return most of them. This broken cycle costs fashion e-commerce over $218 billion annually, with nearly 70% of returns driven by fit and sizing uncertainty. Trylle was founded to bridge the structural gap between the confidence of in-store shopping and the convenience of online shopping. The B2B SaaS plug-in integrates virtual try-ons and AI-powered styling directly into brand websites, allowing shoppers to visualise fit, create outfits, and receive personalised styling recommendations in real-time before checkout.
For brands, it means fewer returns and higher conversions while turning every interaction into shopper intelligence that builds confidence at scale - www.trylle.co.in
These brands represent more than commercial success - they represent a shift in how India creates, consumes, and connects.
These founders built from conviction, validated through iteration, and scaled with intention. From Mumbai to Bangalore, from wellness to fashion tech, they've proven that the future of Indian consumer brands lies not in imitation, but in innovation rooted in local insight and global ambition.
As India's economy matures and its consumers become more discerning, the brands that will win are those that solve real problems, tell authentic stories, and create genuine value.
