Mashum Mollah, Founder of Sevora
Sevora, a stylist-led fashion platform launched on 1 January 2026 in Kolkata, is introducing a curated fashion discovery model designed to simplify how consumers shop for clothing.
The platform works with professional stylists who guide customers through personalized selections from premium and designer fashion brands, helping them find outfits suited to their body type, lifestyle, and occasions.
Instead of leaving you to scroll and guess, it brings real professional stylists into the mix from the start. They curate complete outfits, not just single pieces tailored to your body type, colour preferences, lifestyle, and whatever event or everyday need you're dressing for.
It brings together handpicked collections from premium and designer brands, real styling know-how from professionals, and tech features like trying things on at home, super-fast delivery, and outfit suggestions.
It's made for you to build a shopping experience that puts confidence in curated fashion choices. Blending human insight with smart AI-powered tools, the platform ensures every suggestion aligns with your unique profile while keeping the experience effortless and luxurious.
The whole idea is to make fashion feel more personal again. "Fashion has always been personal, but the shopping experience has become increasingly impersonal," says Mashum Mollah, Founder of Sevora. "Sevora was created to bring human expertise back to the centre of fashion discovery, while building an ecosystem where stylists are not just service providers, but key value creators."
What sets it apart is its practical side as well. You get try-before-you-buy at home (up to 5 pieces), so you can see and feel things in real life before committing. There's express delivery, including 60-minute options in parts of Kolkata. Customers also get live order tracking with GPS, secure payments, and the assurance of 100% authentic products from verified partners without any surprises on quality or origin.
Also, everything comes from a handpicked selection of 10+ premium and designer brands, sourced directly through brand partnerships. Pay only for what you keep without any pressure.
"Our technology enables stylists to scale their expertise through a data-driven curation engine that incorporates body type and colour analysis, style profiling, a dedicated CRM for stylists, and a lookbook engine for personalised outfit creation," Mollah adds. "This infrastructure allows us to deliver consistent, scalable, and highly personalised styling experiences."
This isn't just about avoiding bad buys. Online fashion still sees a lot of returns because people can't be sure about fit, proportion, or how an outfit really works together. Sevora flips that by focusing on complete, stylist-approved looks rather than isolated items. It calls the approach "Fashion as a Service," combining expert guidance, smart tech, and quick delivery to cut down on decision fatigue and make shopping feel smarter and less overwhelming.
Right now, the platform is live in Kolkata via the Sevora app (available on Play Store and App Store. It's aimed at busy professionals, fashion lovers, and anyone who wants timeless, intentional style without wasting hours browsing. The emphasis stays on quality, exclusivity, and building confidence, whether you're grabbing something for work, a special event, or just refreshing your wardrobe.
Their team is putting most of their energy into building up the stylist network and tweaking the tech behind the scenes to make sure everything stays smooth as more people sign up.
Sevora is already working on physical spots and an Experience Centre in Kolkata, where you can actually sit down with a stylist, see the pieces up close, try things on, and get real hands-on advice that mixes the quickness of the app with that proper in-person feel.
