Zoya Akhtar directs, scripts and conceptualises a PSA for cause

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Now here's a twist: the PSA uses ‘men' to highlight a traditionally women's issue because they believe that men should also put their support behind this cause. Some of Bollywood's hottest men Abhay Deol, Arjun Rampal, Farhan Akhtar, Ranbir Kapoor and Shahid Kapoor are already part of this dignified initiative with Zoya.