Shah Rukh Khan is currently enjoying the tremendous success of his movie 'Jawan', which has crossed the Ã¢ÂÂ¹1000 crore mark since its release on September 7th. The renowned actor is now gearing up for his next project, 'Dunki', and he has some significant strategies in mind. AAccording to a recent report from Pinkvilla, the highly anticipated Rajkumar Hirani-directed film 'Dunki' is set to make its international debut one day ahead of its Indian release, which is December 22nd.
As per a source close to the portal, "Dunki is expected to be a global phenomenon and all the stakeholders are keen to position it as a global offering from Indian Cinema. While Jawan's campaign focused on the southern market, with Dunki, Red Chillies Entertainment will be going global with their appeal and messaging. Big plans are in place and the plans are locked to bring the film in the international markets on December 21, reaping the benefit of the extended holiday period."
The source further shared, "Dunki team is going ahead with a full-day release on December 21 and not just late-night premiere shows. The idea is to maximize on word of mouth and get the audience excited for the conventional weekend from Friday to Sunday. SRK (Shah Rukh Khan) is the biggest Indian name in the international belts and with the support of global holidays, Dunki will do unimaginable numbers in the four-day weekend period before getting into Christmas holiday."
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Taapsee Pannu plays the lead role in the film, with Vicky Kaushal and Dharmendra also playing significant characters in Dunki. This slice-of-life entertainer is said to address the issue of illegal immigration. Currently, the movie is in the editing stage and is set for a theatrical release over the Christmas weekend.
Recently, Shah Rukh Khan officially announced the release date of his upcoming film during the Jawan success meet. While there were rumours that Rajkumar Hirani might delay the release of Dunki to the following year, Shah Rukh Khan put those speculations to rest by confirming the release date during the Jawan success meet, following the success of Pathaan in January.
He had said, "We started on January 26, Republic Day (with Pathaan), then on Janmashtami we released Jawan, now New Year and Christmas are around the corner, we will release Dunki. I keep national integration in mind. Anyway, when my film is released, it is Eid."