Rannvijay lets his shirts do the talking in new campaign

Sonakshi Sinha

For Rannvijay Singh, it's not about words but shirts! After showing his Roadies spirit and acting prowess, the actor will soon be seen on the small screen communicating his views through messages printed on shirts as a part of campaign for online fashion brand Teesort.com.

Sonakshi Sinha

The fashion brand announced on Monday that it has roped in Rannvijay for its maiden advertising campaign. A film featuring Rannvijay will spearhead the campaign that is slated to go live next week on television, read a statement.

And the actor, who has featured in TV shows like "MTV Splitsvilla 8" and "Pukaar - Call For The Hero", is excited over the association.

"I believe style is a way to say who you are without speaking and Teesort does that very well," Rannvijay said.

In the clip, Rannvijay will be seen expressing his views to two models by pointing to the messages on T-shirts. The idea behind this concept is said to be able to communicate the essence of the Teesort brand as a statement of personal expression.

Alok Agarwal, co-founder of the fashion brand, feels that Rannvijay is an apt choice as he is "the youth icon of the country and represents energy, speed, aggression and attitude, which is what our brand is all about."

Agarwal also hopes to double the revenues in the fiscal year 2016 with the new association.